Color is an interesting factor to examine in this area. Color psychology in web design is a hot topic for good reason. Color influences how viewers see content, interact with it and form opinions about a business. In fact, Google discovered that the average reader will rate your site's aesthetics and decide whether to go or stay in as little as 50 milliseconds.
Color selection plays a huge role in this evaluation. But what if you wish to go beyond these well-picked color schemes? As we'll see, colorphobia may be the key to effective web design.
When it comes to color, context is everything.
We're used to seeing colors everywhere. They provide context and emotional clues that tap into psychological principles. We've all heard these concepts. Blues are calm and open; yellows are lively. You got it.
With the evidence demonstrating that colors may enhance brand recognition by as much as 80 percent, it is typical to see websites make use of these fundamental color profiles to generate distinctive visuals for their companies. However, when we remove these hues from our environment, our perceptions dramatically shift.
When there are no colors to serve as visual anchors, we are more likely to concentrate on the other design components in a composition:
- Textures
- Lines
- Contrast
- Visual balance
And so forth. This effect is especially noticeable in photographs of persons taken in black and white. Simply scrolling through some of these will demonstrate how effective this can be. When this principle is applied to the world of web design, it can be taken to extremes in order to produce visually appealing layouts that stand out in the eyes of visitors.
Black And White Website Design
It goes without saying that color is one of the most powerful elements in a designer's toolbox, and the black/white color scheme is no different. By limiting themselves to monochrome layouts, designers can come up with some unique design approaches that haven't been attempted by other companies.
Check out the Sandberg Instituut's website for a simple example. It's almost entirely black and white, but the color scheme is friendly and familiar. Simplicity and elegance are suggested by the basic white background, innovative typography, and minimum black design elements.
In this instance, we can see how the color scheme of black and white works well as a minimalist design choice for the website. Engagement is driven more by visual balance, informational hierarchy, and the material itself than by any other factor. It's not particularly glamorous by today's standards, but it's straightforward and effective in its purpose.
Take, for example, the personal website of Japanese designer Kentaro Shikura, which can be found here. This site takes a different approach to the black and white design philosophy than the majority of other sites. Instead of using mostly white backgrounds and sharp, white lines to cut through the space, this page uses predominantly black backgrounds and sharp, white lines to cut through the space.
This is a fantastic approach for a design-related website. The use of a black background conveys strength; it is contemporary, confident, and eye-catching. As far as we're concerned (and we should know! ), these are excellent elements for designers to emphasize in their marketing campaigns. The layout of this website is dramatic rather than conservative, making it memorable while still remaining reasonably simple and straightforward.
And these are simply a few of the many examples. The black and white design is stunning enough on its own, but when used in conjunction with other design ideas, it becomes much more adaptable.
Add a Pop of Color for a 'Fringe Benefit'
Another intriguing aspect of the black and white design is how it may amplify other colors. See Skinfinity for yourself.
A burst of color against a monochromatic background of blacks and greys adds a tremendous visual impact. The muted background allows the gentle skin tones of each letter to stand out. In this case, the organization started with a black/white design but tweaked it to fit its marketing aims.
This example highlights the versatility of black/white design. It works well alone and as a base for other colors and design elements that help distinguish a brand. Colors are said to account for between 62 and 90% of a customer's evaluation of a product.
Therefore, using black and white design alone or in conjunction with other branding color schemes can be an effective strategy.
The Influence of Originality
When it comes down to it, black and white design is all about minimalism. As we've previously stated, no single color scheme will work for every company, but black and white layouts are the closest thing we've seen to an "all-purpose" design.
It can handle simple, modern, engaging, and powerful layouts. Not for everyone, but for the appropriate brands, it may be a terrific way to stand out in a crowded market.
0 comments:
Post a Comment